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Freelance Formulations, LLC - Bartow, Florida, United States


At Freelance Formulations, LLC, we are dedicated to providing our clients with a formula for success. Our team has a combined industry experience of over 30 years.

We are passionate about the brands we work with and providing our clients with the knowledge to break into new and innovative frontiers!

Meet our team below!


CEO & Senior Chemist

Vanessa Thomas has an advanced master’s degree in Cosmetic Science with over a decade of formulating experience that encompasses brand, generic, over the counter (OTC) and cosmetic products. She fully understands the product development process from product concept to scale-up manufacturing. She has worked with a number of leading brands and contract manufacturers to formulate hundreds of products. Vanessa Thomas is well known in the southeast region and
is an active participant in the Florida chapter of the Society of Cosmetic Chemists.


 Senior Chemist

Madison Keene was born and raised in Plant City, FL and attended the University of Florida where she obtained a Chemical Engineering Degree. Afterwards, Madison worked for John Paul Mitchell Systems and contract manufacturers within the personal care industry. She has extensive experience in formulating and reverse engineering, scale-up, and manufacturing oversight. Madison specializes in color matching for color cosmetic products and is currently an active member of the Society of Cosmetic Chemists. Madison values truth and honesty in her work. She believes that we can all make a more concerted effort to talk more about the science behind ingredients, rather than the reputation of ingredients.


Creative & Marketing Director

Holly Maguire was born in NJ and attended the University of the Arts in Philadelphia, PA obtaining a BFA in Illustration. With 7 years in the industry, Holly specializes in graphic design and marketing in the personal care and health and beauty industry. Holly has worked for Onoxa and started her own juice company before joining the team at Freelance Formulations. Holly values creativity and is passionate about helping brands reach their potential through their unique story.


Laboratory Assitant

Erika Owen was born and raised in Mobile, Alabama. She has a degree in special education and has worked as a teacher before joining us at Freelance Formulations. Erika has a passion for cosmetics and enjoys working in the lab on new and innovative projects. 


Customer Relations Executive

Tania Robles was born in Ecuador, raised in Brooklyn, NY, and moved to Florida in 2010. Tania studied Business and Bio-Pharmaceuticals and has over 18 years of experience in the sectors of Food, Pharmaceuticals, Health and Beauty Industries. Tania values the ability to serve and help her clients and her business is the success of her clients during and after product development.



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