Partnering with a nonprofit organization can help you stand out in the increasingly saturated beauty market by making your value proposition appear more compelling, since people are more inclined to buy from brands that reflect their own values. Instead of “splurging” on your product, they may feel more positive about their purchase decision knowing that they’re supporting a good cause.
Here are some organizations you could partner with:
Empowering through Beauty: Creates opportunities for individuals to discover their beauty through self identity, mentorship, financial assistance, and social issues awareness.
Project Beauty Share: Provides personal hygiene, cosmetics and beauty products to nonprofit organizations that serve women and families overcoming abuse, addiction, homelessness, and poverty.
Healthy Child Health World: The most trusted resource for parents enabling their “right-to-know” by providing critical information encouraging smarter lifestyle choices that reduce toxic chemical exposure in homes, schools, and communities.
Natural Products Association: The nation’s largest and oldest nonprofit organization that advocates for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products.
Beyond Benign: Develops and disseminates green chemistry and sustainable science educational resources that empower educators, students and the community to practice sustainability through chemistry.
Silent Spring Institute: Their independent research empowers a revolution in environmental health to prevent cancers by reducing people's exposure to harmful chemicals.
Breast Cancer Prevention Partners (BCPP): The leading science-based policy and advocacy organization working to prevent breast cancer by eliminating exposure to toxic chemicals and radiation.
Protect our Breast: Strives to share the conversation about chemicals in everyday products that contribute to breast cancer and empowering women to make safer choices to protect their breasts.
Make sure to do your own research to figure out what makes the most sense for your business as this is not an extensive list of nonprofit organizations that you can partner with. Whatever you decide, don’t be afraid to get creative in how you can incorporate a good cause into your value proposition and strengthen your brand’s credibility!