Getting Your Beauty Brand into Retail Stores

Starting your beauty brand is undoubtedly one of the most exciting, invigorating, and empowering things you will ever do. If you own your brand and formula, you have the power to make most of the decisions about your company and its future. One of the most important decisions you will have to make at some point if you are selling a tangible product is if you are going to sell it in stores or just online.

There are pros and cons to launching your product on a major retailer's shelf.

The Pros are:

More exposure for your brand and product

Quicker cash flow

Increased movement of product (retailers will buy in bulk)

The Cons are:

Acquiring a retail partner is more investment of time & money than a single customer

Profit Margins will be smaller as you are sharing them with the retailer

The more difficult part of getting your brand into stores, or getting the attention of the buyers. There are a few ways you can do this, and there are certain things that buyers are looking for when it comes to acquiring new brands.

Advertise on your website to show you do wholesale. If you already have accounts, list them on your site!

Reach out to local buyers. Try to get a name of a buyer and schedule a meeting where you bring samples and discuss the brand. Or, you can mail samples of your product to the company. Note, try to add a personal touch to the packaging, depending on who you are sending it to. If you know the buyer's name get packaging with their name printed on it. Don't be afraid to go all out with these samples.

And call them! Figure out who you need to talk to and call them.

Attend trade shows. Trade shows are an i