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Superheroes for Hydrating Skincare Products

Entrepreneurs and product developers constantly search for the next hero ingredient. While trends come and go, one element remains timeless and essential to achieving radiant, hydrated skin: humectant ingredients.

Whether you're an experienced beauty entrepreneur or considering stepping into the dynamic world of cosmetics, we aim to provide you with the knowledge and insights you need to create products that distinguish themselves in a competitive market.

It's time to elevate your beauty products and pamper your customers with the luxurious hydration they deserve. Let's dive in!

Top 5 Timeless Ingredients for Hydrating Skincare Products

These five hydrating ingredients work to supercharge the skin and fight dryness and irritated skin:


The benefits of glycerin for the skin have been acknowledged for nearly a century. Glycerin, also known as glycerol, is a frequently used skincare ingredient with multifaceted benefits for the outermost layer of the skin. In its pure form, glycerol can absorb an amount of water equivalent to its weight within a span of three days, imparting intense hydration to the skin. In addition, it fortifies the protective barrier, inhibits lipid alterations, shields against irritants, and accelerates wound healing. This is particularly valuable in skin conditions like atopic dermatitis (eczema), where the skin's defenses are compromised, especially in dry, cold weather.

Hyaluronic acid

Hyaluronic acid (HA) is a naturally occurring polysaccharide—a huge sugar molecule—with remarkable water-attracting capabilities, playing a crucial role in skin hydration. Cosmetic formulations utilize three types of HA: high, medium, and low molecular weight, each serving specific purposes. HA, a sought-after ingredient in serums and moisturizers, offers many benefits, including superior hydration by binding to water 1,000 to 10,000 times its weight, resulting in plumper, smoother, and more youthful skin. It also enhances skin elasticity, combats the signs of aging, and exhibits anti-inflammatory properties beneficial for skin conditions like acne.


Panthenol, a form of vitamin B5, is a versatile compound known for its crucial role in skin health. Dermatologists recognize its significance in maintaining a healthy skin barrier as clinical studies confirm its effectiveness in healing various skin issues, such as wounds, burns, dermatitis, and eczema. This makes panthenol ideal for both medicinal products and cosmetics. In cosmetics, it's valued for its hydrating properties and ability to accelerate skin regeneration and reduce transepidermal water loss (TEWL).

Polyglumatic Acid

Polyglutamic acid is an amino acid derived from fermented soybeans with Bacillus subtilis bacteria. It boasts an impressive ability to retain water – a staggering 5,000 times its weight, surpassing hyaluronic acid by a factor of five. This natural component is highly favored for its exceptional moisturizing properties, making it an optimal choice for serums and moisturizers designed to hydrate and rejuvenate the skin. Beyond hydration, polyglutamic acid is pivotal in fortifying the skin's protective barrier, shielding it from environmental aggressors, and preventing moisture loss, ultimately imparting healthier and more resilient skin. Research has underscored its ability to enhance skin elasticity in both high and low molecular forms, outperforming hyaluronic acid.


Trehalose is a sugar molecule found in plants and animals, where it exhibits incredible water-binding properties that protect cells from dehydration and cellular damage. Although not present in mammals, research confirms that trehalose significantly increases hydration levels in the stratum corneum, the skin’s outermost layer. In addition, it boasts potent antioxidant effects, thereby preserving the skin’s radiance and youthfulness.

Formulating Hydrating Skincare

At Freelance Formulations, we are dedicated to pushing the boundaries of beauty science, and we invite beauty entrepreneurs like you to embark on this exciting journey with us. Our team of experts is here to collaborate with you, bringing your vision to life and helping you create hydrating skincare products that will captivate your customers and set you apart in the industry.

With a commitment to excellence and a track record of success, Freelance Formulations is your partner to turn your skincare dreams into reality. Your success story begins with us, where science and artistry converge to formulate the future of beauty.

So, why wait? Join forces with Freelance Formulations today and formulate a future of beautiful, radiant, and deeply hydrated skin together. Contact us now to get started on your next beauty innovation!

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