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How to Pitch Your Brand to Retailers

Is your product line complete and you’re wondering how to tackle your next big goal of breaking into retail? Keep reading to learn how to connect with and pitch your brand to retail buyers you’re interested in.



Your Brand’s Sell Sheet

Before you connect with retailers, we want to make sure you’re prepared. Is your sell sheet up-to-date? A sell sheet is a one-pager brand owners use when promoting their brand to potential buyers, and includes information and details that answer common buyer questions. Before connecting, review your sell sheet and confirm it includes the following information:


  • Your logo and product name

  • High resolution product images

  • Product dimensions

  • Price list

  • Benefits of your product, backed by data

  • Shelf life

  • Case counts

  • How buyers can order and receive your product

  • Promotional offers

  • Marketing support

  • Contact information


Buyers are continuously overwhelmed with emails and phone calls from brand owners trying to get into their retail stores on a daily basis, so it’s important that you have all of the above information complete and in a single place for them to review when you make contact.


By providing this information, you’ll help the buyer understand the ins-and-outs of your product and enable them to foresee what your product will look on their shelves and how it will fit in the free space they have.


Keep in mind that thousands of suppliers submit