Anyone in the beauty industry is aware of the current successes of entrepreneurs who took a step out on faith and launched their product line. To launch a product or create your own formulation takes research, courage, and faith. Take a look at a few entrepreneurs who stepped out and won BIG:
Pat McGrath. Pat McGrath Labs is one of the most well-known beauty brands marketed today. Self-made, Pat McGrath specializes in luxury cosmetics, including lipsticks, lip pencils, eye shadows, highlighters, you name it! Pat McGrath gained fame in the industry as a make-up artist. Today, McGrath, fondly known as Mother, has reached billionaire status. Walking into a retail store, like Sephora, and seeing a Pat McGrath eye shadow palette is an experience
Supa Cent. Raynell Steward, aka Wuzzam Supa, aka Supa Cent is a 30-year-old from New Orleans. Supa Cent used social media as a platform to build her clientele and launch her business. Her brand, The Crayon Case, is a cosmetics line for novice make-up users and up-and-coming make-up artists. The Crayon Case contains make-up brushes, sponges, lipsticks, eye shadows, and more. When Supa Cent launched her brand, she sold one million dollars’ worth of product in 90 minutes! Her reaction was streamed live on Instagram, and everyone fell in love with this phenomenal businesswoman whose dreams came to fruition. Supa Cent is known for the popular statement - “There is no elevator to success, you have to take the stairs.”
Courtney Adeleye. CEO & Founder of The Mane Choice Hair Solution, Courtney Adeleye is definitely one to watch. After formulating in her kitchen for one year, Courtney started The Mane Choice with $500 and one product. Her strategy was to keep her overhead low while slowly building inventory. She combined her science-based background as a registered nurse with her love for everything beauty, and created products that are healthy for the hair as well as the body. Today, The Mane Choice is prominently displayed in Target, Walmart and Walgreens.
If any of these stories resonate with you, this is a call to action! It doesn’t matter where you are in your journey, just take the first step. There are professionals who can help you build your business and your brand. One step at a time. When you invest in yourself and your business, you will reap the reward.
For more information on building your brand with a product line, contact www.freelanceformulations.com. Our chemists are available to partner with you to make your dream a reality. At Freelance Formulations, we offer exclusive formula ownership, unique custom formulas, and affordable pricing. One day, you too can walk into a retail store and see your product on the shelf. Be inspired!